Howard Friedman, current executive vice president and chief operations Officer of Post Holdings, will be departing the company in December to take on the role of CEO at Utz Brands.

Friedman served as president and CEO of Post Consumer Brands from July 2018 through September 2021 and was promoted to his current position with Post Holdings in September 2021.

Prior to joining Post Holdings, Friedman served as the executive vice president of the refrigerated meat and dairy business at The Kraft Heinz Company, where he spent the majority of his career. His experience with Kraft Heinz spanned general management and sales and marketing roles, including serving as head of the Walmart sales team.


He will assume his new role as the Utz Brands CEO on December 15, succeeding Dylan Lissette, who will become Utz’s chairman of the board.

 “I am thrilled we found such an excellent leader in Howard to help take Utz to even greater heights. Howard brings extensive experience increasing market share and unlocking growth potential, with a focus on building innovative brands and strategic business development. The Board and I are confident that he will help lead Utz to tremendous success as we grow our presence across geographies, salty snack sub-categories, and channels. I look forward to stepping into my new strategic role working with Howard, our management team, and our board to help ensure the continuity of Utz’s heritage, culture, and forward growth momentum,” said Lissette.

Post Holdings is the parent company of egg products company Michael Foods, the sixth largest egg producer in the United States. Post Holdings acquired Michael Foods in 2014.