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News and analysis on the global poultry
and animal feed industries.
Gary Thornton

Gary Thornton

Gary Thornton is editor and publisher at ClearPoultry.com. Email him at Gary.Thornton.Media@Gmail.com.

ARTICLES

Poultry farming: The robots are coming

Predictions are that robots in poultry houses will soon surveil grow-out conditions and perform interactive tasks all around the industry.
Robotic technologies to be presented at the Poultry Tech Summit give a glimpse into the next revolution in poultry farming — automation that tirelessly interacts with flocks, pinpoints localized problems in the house and reports everything on the cloud.    
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Nanotubes trap avian flu viruses for early detection

Nanotechnology for early detection of avian influenza may soon move from the research lab to commercial poultry applications.
Nanotechnology to be presented at the Poultry Tech Summit acts as a filter to trap avian influenza viruses for quick identification without dependence on antibodies.
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Chicken consumption survey reveals purchase influences

National Chicken Council’s survey of chicken usage reveals shifts in consumption behavior and consumer attitudes about purchase criteria and product claims.
National Chicken Council’s survey of chicken usage reveals shifts in consumption behavior and consumer attitudes about purchase criteria and product claims.
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Reducing woody breast: latest broiler nutritional research

As research on the causes of woody breast and white striping in broiler chickens continues, nutritional measures to reduce the incidence and severity are emerging.
The syndrome known as woody breast and white striping in broiler chickens has emerged in recent years as a worldwide problem for which the exact causes are unknown but extensive scientific research is now yielding clues about how to reduce its incidence and severity.
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A new beginning for the editor

Technology has empowered the poultry media to be more interactive and responsive, but future success still depends on the value of content.
Technology has empowered the poultry media to be more interactive and responsive, but future success still depends on the value of content.
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How to increase foodservice chicken sales

Driving growth requires that chicken producers cooperate with their foodservice customers to reverse the decline in purchase frequency, especially heavy buyers.
Driving growth requires that chicken producers cooperate with their foodservice customers to reverse the decline in purchase frequency, especially heavy buyers.
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Chicken producers must speak fearlessly on issues

On key issues like 'big ag,' animal care and welfare, and food labeling, chicken producers must speak with courage and clarity.
Chicken producers must speak fearlessly, and with clarity, to close the gap between consumer perceptions and reality on issues like 'big ag,' animal care and welfare, and food labeling.
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What poultry does not contain drives sales

Nielsen data suggests that bringing products to market that address consumers’ desire for clean labels is an opportunity for poultry producers.
Meeting consumers’ desire for clean labels is an market opportunity squarely in the wheelhouse of poultry producers.
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