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News and analysis on the global poultry
and animal feed industries.
Gary Thornton

Gary Thornton

Gary Thornton is editor and publisher at ClearPoultry.com. Email him at Gary.Thornton.Media@Gmail.com.

ARTICLES

How chicken will succeed in the digitized proteins market

A trio of speakers at the Chicken Marketing Summit will provide insight into a meat proteins market, in which consumers' choices are increasingly situation-specific and personalized.
Profitably winning the consumer’s food dollar in the meat category in 2019 and beyond will require new solutions that automate and personalize the marketing of food proteins to consumers. A four-part session at the 2019 Chicken Marketing Summit will deliver insights into how this transformation will impact the chicken industry’s products in the channels in which it competes.
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16 innovations to change poultry production

Poultry Tech Summit 2018 scoured the R&D and entrepreneurial world for the next tech breakthroughs that will cut production costs, speed processes and improve quality.
The first-ever Poultry Tech Summit brought together tech innovators, venture capitalists and poultry companies from 20 countries to triangulate on the next generation of technology that will solve problems and open new opportunities in poultry production.
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3 poultry technology solutions to harness big data

What kinds of poultry production problems do blockchain and machine learning solve, and can they solve yours? To know the answer, you need to be at Poultry Tech Summit.
Technologies are becoming available to leverage blockchain and machine-learning technologies to detect, predict and manage outcomes in poultry health, production efficiency, product quality and food safety throughout the supply chain.
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Poultry food safety: Next-generation DNA sequencing is here

Move over, PCR, for high-throughput DNA sequencing that cuts Salmonella detection, sequencing time to 24 hours while reducing false positives, negatives.

Next-generation sequencing food safety technology that promises to deliver unprecedented insight into supply chains at a rate and scale never experienced before is poised for commercial launch in poultry processing.


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Poultry farming: The robots are coming

Predictions are that robots in poultry houses will soon surveil grow-out conditions and perform interactive tasks all around the industry.
Robotic technologies to be presented at the Poultry Tech Summit give a glimpse into the next revolution in poultry farming — automation that tirelessly interacts with flocks, pinpoints localized problems in the house and reports everything on the cloud.    
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Nanotubes trap avian flu viruses for early detection

Nanotechnology for early detection of avian influenza may soon move from the research lab to commercial poultry applications.
Nanotechnology to be presented at the Poultry Tech Summit acts as a filter to trap avian influenza viruses for quick identification without dependence on antibodies.
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Chicken consumption survey reveals purchase influences

National Chicken Council’s survey of chicken usage reveals shifts in consumption behavior and consumer attitudes about purchase criteria and product claims.
National Chicken Council’s survey of chicken usage reveals shifts in consumption behavior and consumer attitudes about purchase criteria and product claims.
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Reducing woody breast: latest broiler nutritional research

As research on the causes of woody breast and white striping in broiler chickens continues, nutritional measures to reduce the incidence and severity are emerging.
The syndrome known as woody breast and white striping in broiler chickens has emerged in recent years as a worldwide problem for which the exact causes are unknown but extensive scientific research is now yielding clues about how to reduce its incidence and severity.
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A new beginning for the editor

Technology has empowered the poultry media to be more interactive and responsive, but future success still depends on the value of content.
Technology has empowered the poultry media to be more interactive and responsive, but future success still depends on the value of content.
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