Lately, fake news has become fashionable in events of global relevance, such as U.S. President Donald Trump’s election or the independence of Catalonia, among others. Unfortunately, social networks have been the means of spreading the word, and the general public is the cannon fodder, and they fall unceremoniously.

These fake news reports are fashionable, but for the poultry industry, they are nothing new. Who does not remember that video a few years ago in which workers were seen killing chickens by banging them against the wall? Of course, it was a total set-up, because we all know that nobody sacrifices chickens like that in a processing plant, unless we wanted to sell chicken with an added value: bruises.

The situation does not stop there. Some talk about eggs from happy hens that can spread their wings, because of course, the other eggs come from unhappy birds that do not spread their wings. Would that not be considered fake news? Because, who has measured the happiness of laying hens at the time of spreading their wings? And how is that translated into an exaggerated higher egg cost?

Another piece of fake news that has been around for years is the use of hormones in chickens. Whoever was the first to spread this bad news was precisely that: a propagator of fake news. The worst thing is that people, that is, the general public, believe it.

Just as governments have stepped in to track where these fake news reports come from (it is said that with the Catalonia thing, there was involvement of the Chavism of Venezuela and of course, of the Russian government), the poultry industry has to work on it and counterbalance the number of fake news stories that go throughout the world about the production of the most egalitarian animal proteins: poultry. What do you think?