Ever since I was a young boy, I’ve really liked Arby’s. I like the fast-food chain even more now.
Not only do I think Arby’s has good food, it also has a good sense of humor.
Poking fun of many of its competitors who are jumping on the bandwagon of introducing “plant-based meats,” Arby’s taking things a different direction.
Arby’s parent company, Inspire Brands, in its blog, Inspire Stories, introduces the new Arby’s creation: the marrot, a carrot made of meat. A video showing how the marrot is created appears with the blog post.
“If they can make meat from veggies (and other stuff), we can make veggies from meat,” a message on the video says.
The marrot is the first “megetable” creation being introduced by Arby’s. The video shows how to create a marrot, you first slice turkey breast, season it with salt and white pepper, wrap it in a cheese cloth and cellophane in a carrot-like shape, and sous vide it for about an hour. After that, it is dipped in dried carrot juice powder to give it that orange look. A sprig of parsley is put at the larger end, to give it its necessary greenery.
At the present time, the Marrot will not be available to guests. Hopefully, that will change, because I’d love to give this a try. However, in its blog, the company promises to continue working behind the scenes on filling out the category of protein-packed vegetables.
“We want to continue to innovate in the space of meat craft that never existed before in ways that are surprising and delicious and exceed the expectations of what you can get through a drive-thru,” said Jim Taylor, chief marketing officer of Arby’s. “Culinary innovation is one of the key tenets of Arby’s. We test more than 1,000 menu items per year, and we remain committed to providing our guests with the highest quality meats in the industry.”