Hormel Foods, parent company of Black Label Bacon, has found a way to make donning a mask not only a health-conscious thing to do as the COVID-19 pandemic continues, but also something that can be pleasing to the senses.

On October 14, the company announced the launch of Hormel Foods Black Label Breathable Bacon, a revolutionary face mask featuring the latest in pork-scented technology with two-ply multi-fiber cloth to keep the smell of bacon wrapped around your nose and mouth.

In addition to the masks having the smell of bacon, the print on the mask includes the Black Label Bacon logo, as well as pictures of bacon.

"We're continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon," Nick Schweitzer, senior brand manager of Hormel Foods Black Label Bacon, said in a press release. "In 2020, that means connecting everyone's favorite bacon scent to the year's 'it' accessory, and in doing so, bring Black Label Bacon closer to our fans." 

While I love the scent of bacon, I’m not 100% sure I would want to continually smell it. However, I want to try it. After all, I did try turkey-flavored candy corn, so why not try this?

In announcing the development of the masks, Hormel initiated a drawing. Now through October 28, fans can visit the Black Label Breathable Bacon website and enter for a chance to receive a free, limited-edition package of Breathable Bacon. In conjunction with the drawing, Hormel will also give back to hunger relief by donating up to 10,000 meals to Feeding America.

Suffice it to say I entered the drawing and am keeping my fingers crossed.

Just the beginning?

I have no doubt that plenty of people will enter this drawing and the masks will prove popular.

Which leads me to wonder if Hormel will stop at bacon-scented masks. After all, this diversified company has plenty of products with appealing scents.

How about Dinty More Breathable Beef Stew, or Jennie-O Breathable Turkey? And for those of the vegetarian persuasion, Skippy Breathable Peanut Butter?

The possibilities for Hormel Foods masks are plentiful.

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