Members of Generation Z – born between 1997 and 2012 – are extremely value driven when it comes to their chicken purchases. By 2035, this demographic will be in the workforce and starting families, which could change their chicken purchasing priorities.
“This whole idea of thinking of a generational group today and to try to extrapolate who they will be in the future is a fascinating thing to think about,” said Lynn Dornblaser, principal consultant, Mintel.
“One of the things that is so important that so many people forget is that people change. Not just individuals, but great swaths of people change because their circumstances change.”
Dornblaser take a look at who Gen Z is today, who they will be in 2035 and discuss what retail product introductions from today point the way to the future at the 2024 Chicken Marketing Summit.
Registration is now open for the Chicken Marketing Summit with early savings available until May 31.
Just look at Generation X
While in their 20’s, the Generation X demographic – born between 1965 and 1980 – was labeled as the “slacker generation” by Baby Boomers.
Now, “they aren’t slackers. They’re captain of industry. They run companies. They’re wealthy,” explained Dornblaser.
“That illustrates, to me, the folly of forgetting that generational groups age.”
Attend the 2024 Chicken Marketing Summit
Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.
For the first time, the Summit will have two content tracks. As always, one track will focus on consumer trends of today and what will be expected in 2035 and how advancing digital technology will impact how chicken will be sold and marketed in the future. The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and convenience.
Registration is now open for the Chicken Marketing Summit with early savings available until May 31.
