How cage-free conversions challenge the layer industry

Identify opportunities and find solutions that could result in a smoother transition to the different housing system.

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Cage Free Hens In Layer House
Branex |

Many egg producers around the globe are converting existing facilities or building new ones to house cage-free hens in response to purchase pledges by major egg buyers, and, in some cases, legislation.

Learn how some egg producers and technology providers are identifying the opportunities and finding solutions for the cage-free challenge during a panel discussion at the 2023 Poultry Tech Summit on November 6-8 at the Hilton Atlanta Airport in Atlanta, Georgia. 

Registration for this event is now open

The panelists include Craig Rowles, DVM, general manager, cage-free production, Versova, Max Pfund, associate vice president, production, Herbrucks and Bill Snow, national sales manager, Lubing Systems.

Craig Rowles graduated from the Iowa State University College of Veterinary Medicine in 1982. He moved to Carroll, Iowa, where he entered mixed animal practice with an emphasis in swine until 1996. Rowles then left practice and entered into swine production and served as general manager and partner of Elite Pork Partnership, an 8,000-sow farrow to finish operation until 2014. Since then, he has served as general manager of cage-free operations for Versova Management Company.

Max Pfund has been with Herbrucks for over 10 years and served as a production manager for eight of those years. During this time, he helped transition the main farm complex in adding one million more birds to the site and transitioning from caged production to cage free.. Pfund graduated from Michigan State University with a degree in animal science/ag-business management and attended the Midwest Poultry Consortium at the University of Wisconsin.

Bill Snow started in the agriculture industry in 1994 with Chore-Time in Milford, Indiana. He worked several roles at the company, including selling broiler and turkey equipment in the Midwest territory. In 2007, Snow took a position with Big Dutchman working in the egg division, with a focus on cage-free bird husbandry. In 2018, he took a sales position with Hy-Line North America selling baby chicks. Starting in 2021, Snow started a new position working for Lubing Systems as the national sales and marketing manager.

Attend the 2023 Poultry Tech Summit

Join an exclusive international gathering of industry-changing innovators, researchers, entrepreneurs, technology experts, investors and leading poultry producers at the 2023 edition of Poultry Tech Summit on November 6-8 at the Hilton Atlanta Airport in Atlanta, Georgia. 

Attendees can expect the same groundbreaking innovation and insightful presentations that made the previous events well-attended with deep dialogue on new prospective solutions and next-generation technologies. Poultry Tech Summit focuses on the transition of innovative technologies into commercial applications to advance the poultry industry.

Registration for this event is now open

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