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Broilers & Layers / Chicken Marketing Summit News / Industry News & Trends / Business & Markets
on July 18, 2017

How to increase foodservice chicken sales

Driving growth requires that chicken producers cooperate with their foodservice customers to reverse the decline in purchase frequency, especially heavy buyers.

Growing foodservice sales of chicken in today’s challenging business environment requires paying attention to price and consumer resistance, said Bonnie Riggs of NPD Group, speaking at the 2017 Chicken Marketing Summit.

Why is the foodservice market situation making sales and profit growth so difficult?

  • Foodservice traffic at 15 billion…
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