Poultry Future: Page 2

Consumer Trends

Chicken Big Mac returns to US McDonald’s menus

The sandwich, a variation on the brand’s most popular burger, is already popular internationally.

Brand Insights

A strategic approach to combat infectious bronchitis in broilers

Zoetis

IB vaccine combinations may offer cross-protection against emerging strains such as DMV/1639.

Diseases & Health

How to prevent metapneumovirus in commercial poultry

Finding ways to halt secondary infections can be critical to stopping the spread of this respiratory virus.

Breeding & Genetics

Canadian hatchery installs AI feather sex identification system

Ramsay Hatchery is offering chick sexing by artificial intelligence, with 98% accuracy.

Poultry Tech Trends

Chicken supply chain still struggling with inventory logistics

Fluctuating demand makes accurate forecasts difficult, resulting in inventory waste and a negative impact on efficiency and profit for the whole industry.

Agrifood Angle

New Pilgrim’s chicken nugget product takes the cake

One poultry producer has found a creative way to celebrate a child’s first birthday.

Egg

New in-ovo sexing technology to be adopted in US by 2025

The non-invasive sexing machinery is already established in seven hatcheries across Europe.

Podcasts

Farmer Focus puts the grower first in consumer marketing [PODCAST]

In WATTPoultry's latest podcast, editor Elizabeth Doughman and Farmer Focus brand manager, Abi Vincill, discuss how the producer's marketing focus on growers connected with consumers.

Chicken Marketing Summit News

Areas of focus to improve poultry sustainability by 2035

Due to the complexity of sustainability, identifying the right areas for producers to focus on can be difficult.

Consumer Trends

Chicken wings added to menu at Bojangles

For a limited time, the chain is offering the wings in three flavors.

Latest News

Pecking order 2035: The changing landscape of poultry consumption [PODCAST]

CoBank's lead protein analyst Brian Earnest talks about the state of the poultry and feed market and looks ahead to 2035 to examine how Gen Z will affect chicken demand.

Consumer Trends

Butterball's togetherness report looks at shared meals behavior

The turkey company’s survey highlights how grocery stores can attract shoppers preparing for a meal with family and friends, year-round.

Poultry Around the World

Two world firsts for cultivated chicken – in small amounts!

High end consumers can now buy cultivated chicken at retail level in Singapore, while in the U.K. laboratory-grown chicken is about to enter the petfood aisles.

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