According to a SOM survey conducted on behalf of Olymel, nearly half (47%) of consumers of deli meats are concerned about nitrites in cold cuts. To address this issue, Olymel is proud to reveal its new line of sliced deli meat that is 100% free of nitrites and phosphates. Three new products are thus hitting the shelves in Québec and Atlantic Canada: Black Forest Smoked Ham, Old Fashioned Smoked Ham and Smoked Turkey Breast. They're easy to find thanks to their distinctive green packaging and nitrite- and phosphate-free label.
Certified gluten-free and with no added sugar, these three new deli meats are made from an artful blend of innovative ingredients that are just as effective as nitrites and phosphates in preserving our meat's freshness and ham's pink color. These substitutes are just what modern consumers are looking for.
Isabelle Marquis, Olymel's consulting dietitian, explains: "Thanks to a winning combination of citrus, pomegranate, yeast and spice extracts, we don't need any nitrites or phosphates. We're often reminded, with good reason, to take care of our health by eating less processed foods that are high in sodium, sugar and fat. But you don't often hear about additives. We need to limit and monitor our consumption of additives like nitrites and phosphates. So, Olymel's new line of nitrite- and phosphate-free deli meats is one of the best choices for regular consumers of cold cuts. Plus, they taste great and the price is right."
Olymel is becoming Canada's main producer of nitrite- and phosphate-free deli meats
"These innovative products, the fruit of a year and a half of work, are a direct result of our social responsibility plan," states Lise Gagnon, Vice President, Marketing, Research and Development. "By developing these products, which echo consumers' real concerns about deli meats and their nitrites levels, Olymel has reinforced its position as a leader in healthy solutions. This shift toward healthy products has garnered industry attention – we've earned a number of awards and accolades in recent years, including three Dux awards for our healthy eating initiatives."
These new 100% nitrite- and phosphate-free sliced meats are a go-to for quick sandwiches, festive cold cut platters or any other meal served at breakfast, lunch or dinner. They're available in 150 g vacuum-sealed packages at IGA, Metro and Super C (Québec) and Sobey's (Atlantic Canada) at a suggested retail price of $5.39. As for the rest of Canada – stay tuned. You'll be able to find these products at your local grocery store early next year.
