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Industry News & Trends / Business & Markets / Consumer Trends / North America
on September 17, 2019

Tyson: Meat-eaters driving meat alternative market

Meat eaters have more expectations of how meat alternatives should taste

It is not the vegans and vegetarians who are driving the increased demand for plant-based proteins, but rather people who eat meat and are looking for a variety in what they eat, said David Ervin, vice president of alternative proteins, Tyson Foods.

Speaking during the Center for Food Integrity’s…

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