News and analysis for the global poultry industry.
Consumer Trends
on March 5, 2020

Food labels, even redundant ones, matter to consumers

Shoppers unwilling to change minds about unnecessary labels like “no-hormones-added.”

Consumers are willing to pay a premium for chicken that is labeled hormone-free, even if they know the food label is superfluous, says Jason L. Lusk, a Distinguished Professor and Head in the Department of Agricultural Economics at Purdue University.

Shoppers put a lot of value in package or

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