News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on September 1, 2020

Taco Bell’s COVID-19 food innovation focused on chicken

The brand is testing chicken wings at select California locations.

Taco Bell is promising a “menu evolution” that is super focused on new chicken products in the coming months. Premium chicken items – from sandwiches to chicken wings – have seen a massive growth in foodservice sales over the past few years.

“When we think about the acceleration of…

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