The COVID-19 global pandemic changed how consumers shopped, prepared and even thought about food. These changes could be long-lasting so chicken brands need to be prepared to meet the needs and desires of the post-pandemic chicken consumer.

“What will the future of our meals look like now that we’ve changed?” Kevin Ryan, CEO, Malachite Strategy and Research, said. “There is a new normal. There is a new way of thinking. What is that going to look like for the center of plates?”

Ryan will discuss the societal and consumer trends that will shape the future of food at the 2021 Chicken Marketing Summit.

Make plans to attend the 2021 edition of Chicken Marketing Summit scheduled for July 18-20, 2021 at the Omni Amelia Island Resort in Fernandina Beach, Florida. Registration is now open with early savings available.

Gadgets will continue to be popular

Prior to COVID-19, the popularity of preparation appliances – grills, Instant Pots and air fryers – was already growing in popularity. The Instant Pot is a compact, multi-functional appliance that has gained a cult following among users.

That trend surged during the pandemic as consumers searched for new approaches to cooking.

There’s been a lot of talk about how people will want to live a more relaxed life post-pandemic, “but I actually believe it will turn right back around and we’ll be as busy as ever,” Ryan said, adding that “to that end, gadgets will become even more of a thing.”

More interest in international flavors

Consumers have become more interested in cooking and trying new foods, adding ethnic and other international flavors into meal rotations.


“I do think that people have learned to be a little bit more adventurous because they’ve had to be,” explained Ryan. 

A value mindset

A lot of consumers are feeling the effects of a COVID-19-caused recession. They want to stretch their dollar, while still feeding their families.

“There is going to be a place for a value type of mindset, at least for the next year or two. And in that case, I think chicken is going to win,” said Ryan.

Attend the 2021 Chicken Marketing Summit

The 2021 Chicken Marketing Summit will be held at the Omni Amelia Island Resort in Fernandina Beach, Florida on July 18-20. This year, the conference will shine a light on what consumers will be looking for in the post-pandemic world and how poultry marketers can find success in the marketplace.

For more information and to attend, visit:

View our continuing coverage of the novel coronavirus (COVID-19) pandemic.

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