Retailers and foodservice outlets are being asked by activist groups to make pledges to purchase chicken raised and processed following the standards of the Global Animal Partnership and the Better Chicken Commitment. 

At the 2021 Chicken Marketing Summit, a panel of animal welfare experts will discuss how the industry is working to develop metrics aimed at improving bird welfare outcomes and the research and selective breeding efforts that will continue to drive improvement. They will also discuss how bird welfare, one component of poultry industry sustainability, impacts other sustainability considerations.

Registration is now open for the 2021 Chicken Marketing Summit, scheduled for July 18-20, 2021 at the Omni Amelia Island Resort in Fernandina Beach, Florida.

The panelists include Mark Cooper, Ph.D., managing director, global genetics, Cobb-Vantress, Karen Christensen, Ph.D., senior director of animal wellbeing, Tyson Foods and Ken Martin, broiler production manager, Fieldale Farms.

Cooper is the managing director, global genetics, for Cobb-Vantress. Cooper has represented Cobb on industry, governmental and university related committees dealing with genetics and welfare in Europe and the U.S. Cooper has a bachelor’s degree in poultry science from Texas A&M University, a master’s degree in poultry genetics from the University of Georgia and a doctorate in poultry genetics from the University of Arkansas.


Christensen has worked extensively in live production for more than 35 years, serving as broiler manager, live production manager and director of technical services. At Tyson Foods, where Christensen has worked since 2017, she is responsible for the well-being of broilers, turkeys, hogs and cattle. Christensen has served on the Board of Directors for PAACO since 2007. Christensen has a bachelor’s and master’s degree in animal science from Washington State University and a Ph.D. in poultry physiology from Mississippi State University.

Martin is the broiler production manager for Fieldale Farms, where he has worked since 1991. He is a PAACO-certified auditor and a board member of the International Poultry Welfare Alliance. Martin has a bachelor’s degree in agricultural engineering from the University of Georgia.

Attend the 2021 Chicken Marketing Summit

The 2021 Chicken Marketing Summit will be held at the Omni Amelia Island Resort in Fernandina Beach, Florida on July 18-20. This year, the conference will shine a light on what consumers will be looking for in the post-pandemic world and how poultry marketers can find success in the marketplace.

For more information and to attend, visit:

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