Wingstop opens virtual chicken thigh brand
The brand has been experimenting with the cut since last October.
Wingstop introduced a new virtual concept, Thighstop, focused on chicken thighs in response to rising prices and shortages of wings throughout the U.S.
“Wingstop pioneered the concept of chicken wings as a center-of-the-plate item,” Charlie Morrison, Wingstop’s CEO and chairman, said in a statement on June 18.
“Although Thighstop is…