News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on June 21, 2021

Wingstop opens virtual chicken thigh brand

The brand has been experimenting with the cut since last October.

Wingstop introduced a new virtual concept, Thighstop, focused on chicken thighs in response to rising prices and shortages of wings throughout the U.S.

“Wingstop pioneered the concept of chicken wings as a center-of-the-plate item,” Charlie Morrison, Wingstop’s CEO and chairman, said in a statement on June 18. 

“Although Thighstop is…

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