Beyond Meat has launched its plant-based Beyond Chicken Tenders at select retailers throughout the United States.
Beyond Meat introduced its first plant-based chicken product in 2012, and has since expanded its offerings. The retail launch of Beyond Chicken Tenders follows a successful launch of the product at the foodservice level during the past summer. Shortly after those products debuted, the National Restaurant Association awarded the foodservice Beyond Chicken Tenders with the Food and Beverage (FABI) Award for its taste and versatility.
According to a press release from the company, Beyond Chicken Tenders offer the same great taste as traditional chicken tenders but with 50% less saturated fat. The products also come with crunch, golden breading and a tender bite, the press release stated.
The protein in Beyond Chicken Tenders is derived from the faba bean, a legume crop. Its unique qualities make it an optimal ingredient for replicating the taste and texture of traditional chicken tenders.
“Following the success of our plant-based chicken in restaurants, fans were eager to get their hands on a retail product that’s readily accessible and can be cooked at home anytime,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat. “We’re thrilled to be answering consumer demand by launching Beyond Chicken Tenders at prominent retailers nationwide, continuing our momentum in the plant-based poultry category.”
Beyond Chicken Tenders come pre-cooked, ready-to-heat in the air fryer, oven or microwave for a crowd-pleasing meal that’s ready in under 10 minutes. Starting in October, shoppers can find Beyond Chicken Tenders in the frozen food aisle in select Walmart, Jewel-Osco, Safeway NorCal, Harris Teeter, Giant Foods and ShopRite stores across the country with additional availability expected to be added later this year.
Founded in 2009, Beyond Meat produces plant-based products that are designed to have the same taste and texture as animal-based meat.
Like what you just read? Sign up now for free to receive the Poultry Future Newsletter.
