News and analysis for the global poultry industry.
Industry News & Trends / New Technologies / Consumer Trends
on October 5, 2021

Call us cultivated meat, not lab-grown, industry decides

The alternative protein market is highly invested in finding a name most likely to gain consumer acceptance.

Three-quarters of alternative protein companies prefer the name cultivated meat over other industry terms like cultured or lab-grown, according to a recently released survey from the Good Food Institute (GFI). 

“In September 2021, we polled company CEOs on their preferences and found a significant shift, with 75% of the 44…

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