News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on October 22, 2021

Poultry brands must balance premiumization, affordability

Value plays a crucial role in purchasing decisions.

Pandemic-driven changes in consumer behavior have created new opportunities for premiumization, as well as a greater need for affordability.

“Sales of fresh is up and continues to be up,” Jonna Parker, Principal, Fresh Center of Excellence, IRI, said. “A lot of that is because there’s some excellent affordable options…

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