News and analysis for the global poultry industry.
Industry News & Trends / Business & Markets / North America
on November 8, 2021

Wingstop examining whole bird purchases

Success of Thighstop campaign opens the door for company that previously focused on wings and breast meat

While Wingstop is encouraged that signs are pointing to the rebuilding of chicken wing inventories, it also sees benefit in purchasing whole birds.

Speaking during the company’s quarterly earnings call on November 3, Wingstop Chairman and CEO Charlie Morrison talked about the success of its Thighstop campaign, in which it…

To view the full article, please register or login.