on November 8, 2021
Wingstop examining whole bird purchases
Success of Thighstop campaign opens the door for company that previously focused on wings and breast meat
While Wingstop is encouraged that signs are pointing to the rebuilding of chicken wing inventories, it also sees benefit in purchasing whole birds.
Speaking during the company’s quarterly earnings call on November 3, Wingstop Chairman and CEO Charlie Morrison talked about the success of its Thighstop campaign, in which it…