U.K. consumers are increasingly aware of and interested in trying alternative proteins, according to the results of a December 2021 survey from the Food Standards Agency (FSA).
“Our priority is to protect consumer interests by ensuring food is safe and what it says it is through a robust scientific process. We recognize the potential of alternative proteins for improving dietary health and as part of a sustainable food system,” Robin May, Chief Scientific Adviser at the FSA said in a statement.
“This important survey highlights that, while many consumers are considering trying alternative proteins, they will quite rightly only do so if they are confident that these products are safe and properly regulated.”
The plant-based foods market is set to make up 7.7% of the global protein market by 2030, with a value of $162 billion, according to a report from Bloomberg Intelligence. However, the traditional animal protein market will still make up over 90% of the market.
The alternative protein market as a whole is expected to reach $27.05 billion by the year 2027.
Consumer interest in meat alternatives
Survey respondents showed the greatest awareness of plant-based proteins, with 90% indicating familiarity with the meat alternative. Insect proteins and cultivated meat followed with 80% and 78% saying that they had heard of it, respectively.
Six in ten respondents were willing to try plant-based proteins, while approximately a third (34%) were willing to try cultivated meat and just over a quarter (26%) showed interest in edible insects.
Most respondents (77%) perceived plant-based proteins as safe to eat, compared to 50% for edible insects and 30% for cultivated meat. Perceived safety, health and environmental benefits remain the main reason consumers cite for trying alternative proteins.
“Consequently, we are working closely with businesses and trade bodies to ensure they make effective use of the FSA's existing regulatory framework so that consumers can benefit from innovative food products whilst still having full confidence in their safety,” May added. The FSA uses science, education and information to protect consumer interests in relation to food.
The survey asked 1,930 adults aged 16-75 living in England, Wales and Northern Ireland for their perceptions of alternative proteins.
