In the past year, chicken retailers and foodservice outlets faced supply chain and labor shortages, as well as inflationary pressures. Meanwhile, consumer demand continued to shift as the world emerged from post-pandemic turbulence and uncertainty. 

Panelists from major foodservice and retail outlets that sell chicken will discuss the challenges and opportunities they’re facing at the 2022 Chicken Marketing Summit, scheduled for July 25-27, 2022 at the Château Élan in Braselton, Georgia. Registration is now open with early savings available.

The panelists include Tom Healey, vice president, international supply chain, Dairy Queen, Dan Figueroa, director of meat & seafood, B. Green & Company, Jon Musser, director of supply chain, Chicken Salad Chick and Scott Short, category manager, meat & seafood, KeHe Distributors.

Healey is the vice president of international supply chain for Dairy Queen and is charged with building global relationships with global franchisees and vendors who have stores in 23 countries today. He has been active in the domestic and international protein and ingredients industry for 30+ years, holding positions with various Fortune 100 companies in a variety of roles such as R&D, business development, international sales and global purchasing/sourcing.

Figueroa is the director of meat & seafood at B. Green & Company. Figueroa has worked in the grocery industry for over 34 years, specializing in retail for meat and seafood for B. Green Wholesale, Sprouts Farmers Market and Fry’s Food and Drug. Figueroa earned a bachelor’s degree in Business Administration and Management from Arizona State University.

Advertisement

Musser is a seasoned supply chain leader with more than 15 years of experience in multiple disciplines: contract management, procurement, logistics, distribution, forecasting, demand planning and more. He currently serves as the director of supply chain for Chicken Salad Chick where he heads all aspects of the supply chain for the brands 200+ locations. 

Short is an experienced category management specialist with a demonstrated history of handling meat and seafood in the supermarket industry. He currently works as a category manager, meat & seafood, for KeHe Distributors. Prior to KeHe Distributors, Short held positions at Pay and Save, Lucky’s Market, Cost-U-Less, Safeway, Wild Oats Markets and Sprouts Farmers Market. 

Attend the 2022 Chicken Marketing Summit

The 2022 Chicken Marketing Summit will be held at Chateau Elan in Braselton, Georgia on July 25-27. Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

NEW FOR 2022: Submit your free nomination for Chicken Marketer of the Year.

For more information and to attend, visit: www.wattglobalmedia.com/chickenmarketingsummit/.