News and analysis for the global poultry industry.
Industry News & Trends / Poultry Welfare / Sustainable Agriculture / Consumer Trends
on May 31, 2022

Welfare, not sustainability, drives meat alternative interest

The poultry industry can use this information to maintain market share.

German consumers that purchase plant-based proteins are more likely to have concerns about animal welfare or health than the environment, revealed a new study published in the journal Food Quality and Preference.

“Despite the observed positive trend in consumers’ demand for meat alternatives… the overall market shares remain low,”…

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