News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on March 10, 2023

McDonald’s chicken sandwiches get rebranded

The brand’s CEO called the market segment “a good growth opportunity” for the brand earlier this year.

A new name could help McDonald’s gain greater market share in the chicken category. The brand’s chicken sandwiches, previously known as the Crispy Chicken Sandwich, will now be known as McCrispy.

“McDonald’s Crispy Chicken Sandwich quickly became a fan-favorite when it first hit U.S. menus in 2021. And now, this…

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