Mark Jordan Mark Jordan is Executive Director at LEAP Market Analytics.From the AuthorAvian InfluenzaOngoing misery for US turkey producers as HPAI persistsLatest flare-up of cases reinforces concerns that HPAI is now a permanent threat to domestic fowl, and the U.S. turkey industry is incurring staggering losses as it lingers.BroilersBroiler breeding efficiency comes unraveledBreeder productivity trended mostly higher through the 1990s and 2000s and hit an all-time high back in 2012 but has retreated steadily since then, and more noticeably of late.Consumer TrendsSecondary markets signal turnaround in chicken demandTenderloins and boneless skinless thigh meat mount impressive recovery, with prices back in line with average levels from 2020-22.TurkeyHPAI end sends turkey markets plummetingSpot turkey breast prices are down more than 50% since the end of 2022 as latest bird flu crisis subsides.Broilers & TurkeysPoultry industry less profitable in 2023 so farThe broiler industry took a turn from boom to bust in the past two years. Better times may lie ahead.Processing & SlaughterU.S. broiler industry expansion accelerates in 2022Recovering broiler breeder performance delivered a larger than expected supply of chicks to a domestic industry dealing with sharply falling meat prices at the end of 2022.Consumer TrendsCollapse in chicken demand stuns poultry industryChicken prices collapsed, along with demand, in the second half of 2022. This sets up a bleak picture for integrator profitability.Broilers & TurkeysTurkey prices explode ahead of ThanksgivingInflationary pressures gripped protein markets in 2021. The trend carried over to the first half of 2022 with consumers experiencing full-fledged sticker shock.Broilers & TurkeysPopularity of dark meat chicken cuts growingU.S. consumers are living in the worst period of price inflation since the early 1980s. Now, they are looking for cheaper options like chicken thighs and leg quarters.Broilers & TurkeysBird flu outbreak inflames poultry marketsThe domestic poultry industry hoped to never again endure anything like the 2015 highly pathogenic avian influenza (HPAI) outbreak, but seven years later its in a very similar situation.Broilers & TurkeysPoultry companies adjust to trade’s new normalAnecdotal reports indicate trade impacts from the current HPAI outbreak are minimal compared to the 2015 one but it will take several more months before that’s confirmed. Broilers & TurkeysInflation dominates protein markets in 2021Inflation is pushing protein demand down, but a collapse in current prices is still unlikely.Page 1 of 3Next Page
