Video: Turkey market bouncing back from COVID-19 shock

The U.S. turkey market is showing signs of recovery after enduring market shocks caused by the COVID-19 pandemic.

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Poultry industry analyst Mark Jordan offers his insights on recent issues impacting the U.S. poultry sector. (Photo courtesy of Mark Jordan)
Poultry industry analyst Mark Jordan offers his insights on recent issues impacting the U.S. poultry sector. (Photo courtesy of Mark Jordan)

The U.S. turkey market is showing signs of recovery after enduring market shocks caused by the COVID-19 pandemic.

In a WATT Poultry Chat interview, Mark Jordan, executive director of LEAP Market Analytics, reviewed the past few months of activity in the turkey market and said there is some reason to be optimistic about the future. Unlike other animal proteins, he said, the turkey market was already down ahead of the COVID-19 outbreak. 

Like other meat processors, U.S. turkey companies faced plant closures and some producers are cutting back their production for the rest of the year. However, as the U.S. economy re-opens and foodservice demand increases, turkey breast meat prices are rising slightly in what could be a positive sign for the near future. 

Jordan is a regular columnist for WATT PoultryUSA. You can read his latest Poultry Market Prospects column here.

View our continuing coverage of the coronavirus/COVID-19 pandemic.

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