How producers can stay relevant in poultry’s digital revolution

Poultry producers will need to capitalize on future ecommerce opportunities, such as new business models, to maximize their success in retail.

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Retail is in a state of transition that is resulting in new business models and ecommerce opportunities for producers, Mark Strobel, Euromonitor International Senior Research Manager, explained at the 2023 Chicken Marketing Summit.
Retail is in a state of transition that is resulting in new business models and ecommerce opportunities for producers, Mark Strobel, Euromonitor International Senior Research Manager, explained at the 2023 Chicken Marketing Summit.
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Over the last few years, retail has been in a state of transition that changed how the industry operates and how consumers engage with chicken brands in retail, explained Mark Strobel, Euromonitor international senior research manager, at the 2023 Chicken Marketing Summit.

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