Seeing an increased demand for chicken meat in Thailand, Cargill had debuted Sun Valley fresh and cooked chicken products.
Thiti Tuangsithtanon, managing director, Cargill Meats Thailand, said that the trend of poultry consumption in Thailand has continued to grow. After COVID-19, consumers are more conscious of their dietary choices, pay more attention to what they eat and carefully select food that can offer them the quality, safety and most importantly, delicious taste. Consequently, there is an increasing demand for ready-to-cook chicken. Consumers are also looking for products that can assure them of convenience and meet the lifestyle of all family members.
Sun Valley provides fresh and cooked chicken products, such as Chicken Nuggets, Chunky Bites and Chicken Sticks. Made from lean and well-seasoned chicken breast, Sun Valley aims to satisfy consumers with pleasant experience across the five senses – beautiful shape, aromatic smell, crispy texture, attentive touch and delicious taste. All Sun Valley products can be traced back to their source and have passed international food standards, the company stated.
“We have tested the market for a while and the market response is very impressive. Consumers told us they love the taste, and Sun Valley has become a family-favorite menu. Such positive feedback gives us high confidence and led us to this official launch,” he said.
Plant-based PlantEver line introduced
At the same time Cargill introduced the Sun Valley product line, it also unveiled a plant-based protein line, PlantEver. Its available products are Plant-Based nuggets and Plant-Based meatballs.
PlantEver, according to Cargill, offers the taste, texture, and nutritional value that health-conscious consumers expect.
“Being a leading global food company, Cargill has closely monitored global trends and seen high potential in these trends. One of our key strategies is getting closer to consumers by using our experience in the food and agriculture to enter both chicken and plant-based protein markets in Thailand. With the launch of these two product brands, we are bringing consumers, both meat lovers and plant-based food consumers the choice of food products they want to consume,” Tuangsithtanon said.
Distribution of Sun Valley and PlantEver
Cargill will adopt omnichannel distribution strategy. Considering that modern consumers obtain information and buy goods via different channels, both the brands will be available online and in supermarkets, superstores, local meat shops, frozen food shops and wet markets nationwide.
To support the launch, Cargill has introduced special online promotion packages in October 2022. Consumers will receive 20% discount coupon when buying Sun Valley or PlantEver products worth at least THB399 (US$10.43), free delivery for any purchase valued THB459 and more. Interested persons can check the latest movement and information from Facebook: Sun Valley Thailand page and Facebook: PlantEver page or look for Cargill Protein Lover on online market platforms including Shopee, Lazada.
For other channels, Sun Valley and PlantEver are available on AOW and FreshKet application. In addition, they are also now available in leading supermarkets and superstores like Lotus’s, Lotus’s Go Fresh, Tops, Gourmet Market, Thaifoods Fresh Market and D Farm.