A new protein produced “from thin air” could compete with soy on price within the next ten years, predict the Finnish researchers who invented it.

McDonald’s began testing chicken sandwiches containing the controversial ingredient, monosodium glutamate (MSG), at more than 250 restaurants in Texas and Tennessee starting in December. Analysts say the move means the quick service brand is serious about becoming a serious contender in the chicken sandwich wars.

The alternative meat market is currently dominated by hamburgers, but that could change in 2020.

Throughout the 2000s, many consumers started caring less about specific brands and more about what a company stands for.

Until recently, poultry producers who wanted to protect their flocks against Marek’s Disease, Infectious Bursal Disease and Newcastle Disease had to use two vaccines – that couldn’t be used together – to protect against the three diseases.