News and analysis for the global poultry industry.

Chicken Marketing Summit News

WATT Global Media’s Chicken Marketing Summit, in partnership with the National Chicken Council, brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.

ARTICLES

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5 ways COVID-19 changed chicken consumer habits

Retail meat sales surged, while foodservice innovated new ways to bring customers in the door.
The COVID-19 pandemic this spring accelerated numerous consumer trends and habits, sending shockwaves through meat and poultry supply chains and shifting demand from foodservice to retail.
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Charlie-Arnot-Chicken-Marketing-Summit

Three steps to creating a more sustainable operation

The public is raising its standards for corporate social responsibility, use the steps to make better decisions.
Today’s consumer demands transparency and accountability from the businesses they frequent, so establishing corporate social responsibility is important to running a sustainable operation.
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Charlie Arnot

Why ESG is the future of sustainability for chicken brands

Learn more about how investors are increasingly using socially conscious factors to make funding decisions during a June 17 webinar.
Lenders and other major stakeholders are beginning to factor in sustainability and environmental, social and governance (ESG) concerns before making investment decisions about chicken brands.
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