News and analysis on the global poultry
and animal feed industries.

Chicken Marketing Summit News

WATT Global Media’s Chicken Marketing Summit, in partnership with the National Chicken Council, brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.



What role will alternative proteins play in the future?

Shoppers trying plant-based products will only keep eating them if they like it well enough to spend more than meat.
Curious eaters are trying a new generation of alternative protein products for the first time. A panel of consumer trends analysts said how it tastes will determine if shoppers buy it again.
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Flexitarian not an ‘f’ word for chicken producers

Flexitarian eating and plant-based proteins are here to stay, so poultry marketers need to take advantage of their product’s high protein level and affordability.
The growing flexitarian style of eating would seem to be a curse to the meat and poultry industry. It encourages eating plant-based foods while allowing meat and other animal products in moderation.
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US Hispanic market for chicken needs to be claimed

The Hispanic market has outsized potential for food sales over the next 40 years, but chicken companies need to tailor their marketing to the segment.
Speaking at the Chicken Marketing Summit, Frank Thurlow, formerly category director for beef and poultry with Southeastern Grocers, said, “We had to figure out what the Hispanic customer was looking for and what we needed to do to be attractive to that customer.”
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falling forecast

Global meat production to see largest ever decline in 2019

Rabobank analyst says overall uncertainty in global protein markets is unprecedented.
African swine fever is the biggest, but not the only, uncertainty the world’s poultry and livestock producers will grapple with for the remainder of 2019 and into 2020, according Justin Sherrard, global strategist for animal protein with Rabobank’s Food & Agribusiness Research Group.
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US consumers buy chicken for versatility, value, variety

Ninety-one percent of US consumers have purchased chicken at the grocery store in the past six months
Chicken purchasers cite more positive attributes than purchasers of beef, pork, fish and plant-based meat proteins, according to new research presented today at the 2019 Chicken Marketing Summit. 
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