News and analysis for the global poultry industry.

Chicken Marketing Summit News

WATT Global Media’s Chicken Marketing Summit, in partnership with the National Chicken Council, brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.



Are you prepared for the chicken consumer of 2030?

From sustainability to macroeconomic trends – what factors will shape the future of chicken consumption?

How U.S. consumers buy, prepare and consume food has changed rapidly over the last few years. What forces will be driving change for the rest of the decade and what will consumers be looking for in 2030? 

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Wing Zone partners with automated technology incubator

Initial locations will deploy an autonomous robot chef, further automation is planned for future units.

Wing Zone’s newest franchisee is Wavemaker Labs, the technology incubator that launched the autonomous robotic chicken wing fryer, Flippy Wings. The partnership plans to open 20 units focused on end-to-end automation in chicken foodservice in Southern California.

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Chicken Marketer of the Year deadline extended to May 13

Recognize excellence in promoting chicken meat consumption by retail and foodservice partners.

Due to an overwhelming response from the chicken marketing and sales community, the Chicken Marketing Summit is excited to announce that the deadline for the Chicken Marketer of the Year award has been extended to May 13.

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