News and analysis on the global poultry
and animal feed industries.

Chicken Marketing Summit News

NCC’s Chicken Marketing Summit brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.


Handling an era of disruption in the poultry industry

Panelists assembled at the 2018 Chicken Marketing Summit considered some of the most challenging issues facing the industry and how to deal with them going forward.
The chicken industry must overcome serious disruptions – trade conflict, consumer desires for more transparency and genetics issues – in order to survive and thrive in the future.
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Can egg producers win the food safety race?

Walmart executive says chicken producers are in a race between their companies’ ability to prevent foodborne illnesses and society’s ability to detect them.
Walmart executive says that poultry producers are in a race to improve the safety of their products more quickly than the technologies for tracing back foodborne illnesses are advancing.
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The future of chicken on restaurant menus

Chicken remains a staple on restaurant menus, but the industry needs to be mindful of “disruptive” alternative proteins.
Chicken is a staple on restaurant menus, but consumers’ changing diet habits mean the poultry industry needs to be creative to compete with alternative proteins.
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Survey shows US chicken consumption remains strong

More than nine in ten consumers purchase chicken regularly
U.S. chicken consumption remains high, and consumers are hungry for more information about the chicken they purchase, according to new research presented today at the 2018 Chicken Marketing Summit, in Orlando, Florida.
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3 keys to the future of food safety in poultry

Poultry companies need to collaborate, educate consumers and leverage new technology in order to win the battle on food safety, according to Frank Yiannas, vice president, food safety, Walmart.
Ensuring a safe food supply for consumers depends on poultry companies collaborating, educating consumers and leveraging new technologies, according to Frank Yiannas, vice president, food safety, Walmart.
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Sanderson Farms shares marketing insights at chicken summit

Sanderson Farms COO Lampkin Butts spoke about the company’s vision for the poultry market as well as its mission to promote a more transparent chicken industry.
Sanderson Farms's president and chief operating officer said the company is doing things differently than the rest of the industry because it sees the world differently.
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How to differentiate poultry with branding, transparency

As consumers continue to call for transparency, branding is a key differentiating factor for companies looking to increase profit margins on poultry.
Consumers demanding transparency in their food and flat meat consumption rates are making branding a differentiating factor for poultry companies looking to increase their profit margins on chicken, according to Steve Sands, speaking at the Chicken Marketing Summit.
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Poultry trade issues to be covered at 2018 Chicken Marketing Summit

USAPEEC president says poultry industry has challenges and opportunities on the trade front
People attending the 2018 Chicken Marketing Summit will get a chance to learn more about trade issues concerning the poultry industry as Jim Sumner, president of the USA Poultry & Egg Export Council (USAPEEC) will share his insights as part of a panel discussion.
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