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News and analysis on the global poultry
and animal feed industries.

Chicken Marketing Summit News

WATT Global Media’s Chicken Marketing Summit, in partnership with the National Chicken Council, brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.

ARTICLES

How chicken will succeed in the digitized proteins market

A trio of speakers at the Chicken Marketing Summit will provide insight into a meat proteins market, in which consumers' choices are increasingly situation-specific and personalized.
Profitably winning the consumer’s food dollar in the meat category in 2019 and beyond will require new solutions that automate and personalize the marketing of food proteins to consumers. A four-part session at the 2019 Chicken Marketing Summit will deliver insights into how this transformation will impact the chicken industry’s products in the channels in which it competes.
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Key poultry industry leaders to share insights at Chicken Marketing Summit

The annual event features speakers and panelists from Wayne Farms, Pilgrim's Pride, Rabobank, Nielsen, and more.
WATT Global Media has announced agenda and speaker details for the 2019 Chicken Marketing Summit. This annual executive conference is scheduled for July 21-23, at the Belmond Charleston Place in Charleston, South Carolina.
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Chicken buyers change as e-commerce proliferates

The emergence of online and mobile shopping is making grocers and restaurateurs change the way they do business to stay competitive.
Chicken buyers at the 2018 Chicken Marketing Summit spoke about their experiences with e-commerce and the constant struggle to provide transparency consumers crave.
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Handling an era of disruption in the poultry industry

Panelists assembled at the 2018 Chicken Marketing Summit considered some of the most challenging issues facing the industry and how to deal with them going forward.
The chicken industry must overcome serious disruptions – trade conflict, consumer desires for more transparency and genetics issues – in order to survive and thrive in the future.
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Can egg producers win the food safety race?

Walmart executive says chicken producers are in a race between their companies’ ability to prevent foodborne illnesses and society’s ability to detect them.
Walmart executive says that poultry producers are in a race to improve the safety of their products more quickly than the technologies for tracing back foodborne illnesses are advancing.
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The future of chicken on restaurant menus

Chicken remains a staple on restaurant menus, but the industry needs to be mindful of “disruptive” alternative proteins.
Chicken is a staple on restaurant menus, but consumers’ changing diet habits mean the poultry industry needs to be creative to compete with alternative proteins.
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