News and analysis on the global poultry
and animal feed industries.

Chicken Marketing Summit News

WATT Global Media’s Chicken Marketing Summit, in partnership with the National Chicken Council, brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.

ARTICLES

Charlie Arnot

Why ESG is the future of sustainability for chicken brands

Learn more about how investors are increasingly using socially conscious factors to make funding decisions during a June 17 webinar.
Lenders and other major stakeholders are beginning to factor in sustainability and environmental, social and governance (ESG) concerns before making investment decisions about chicken brands.
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couple-looking-at-meat-in-supermarket

How has COVID-19 impacted consumer trends and marketing?

The Chicken Marketing Summit webinar series presents the latest in consumer trends and marketing techniques and poultry marketers can expect next.
The COVID-19 global pandemic changed consumer behavior overnight. Will any of these habits last and how will they impact the chicken supply chain in the future? What can chicken brands do to ensure success?
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