News and analysis for the global poultry industry.

Chicken Marketing Summit News

WATT Global Media’s Chicken Marketing Summit, in partnership with the National Chicken Council, brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.

ARTICLES

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How research metrics are driving improvements in chicken welfare

Learn how choice research and selective breeding efforts are driving improvement.
At the 2021 Chicken Marketing Summit, a panel of animal welfare experts will discuss how third-party inspections and continuous improvement programs are improving bird welfare outcomes and the research and selective breeding efforts that will continue to drive improvement.
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