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News and analysis on the global poultry
and animal feed industries.

Chicken Marketing Summit News

WATT Global Media’s Chicken Marketing Summit, in partnership with the National Chicken Council, brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.

ARTICLES

Global meat production to see largest ever decline in 2019

Rabobank analyst says overall uncertainty in global protein markets is unprecedented.
African swine fever is the biggest, but not the only, uncertainty the world’s poultry and livestock producers will grapple with for the remainder of 2019 and into 2020, according Justin Sherrard, global strategist for animal protein with Rabobank’s Food & Agribusiness Research Group.
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US consumers buy chicken for versatility, value, variety

Ninety-one percent of US consumers have purchased chicken at the grocery store in the past six months
Chicken purchasers cite more positive attributes than purchasers of beef, pork, fish and plant-based meat proteins, according to new research presented today at the 2019 Chicken Marketing Summit. 
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New Instagram account encourages everyone to celebrate chicken

WATT Global Media recently launched an Instagram channel to celebrate chicken and share the many experiences highlighting the world’s beloved protein. The new account features a wide array of chicken themed photos including chicken dishes, restaurants, clever marketing, retro signage, logos, ads, big chicken statues and more.
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Help us celebrate chicken on Instagram

Instagram handle encourages everyone from foodies to stakeholders to celebrate chicken as world poultry demand continues to rise
The appeal of chicken — a lean, nutritious and economical source of protein — stretches far and wide, throughout the cuisines of cultures around the world.
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Facing chicken supply chain challenges, opportunities

Decision-makers from leading chicken supply chain companies will discuss challenges and opportunities — and how to succeed, grow and be profitable — during a panel at the 2019 Chicken Marketing Summit.
Consumers have more choices for when, where and how they buy chicken than ever before. 
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Survey offers insight into consumers’ protein purchases

Annual consumption survey presented at Chicken Marketing Summit offers insights into consumer purchasing trends and challenges, including alternative proteins.
Annual consumption survey presented at Chicken Marketing Summit offers insights into consumer purchasing trends and challenges, including alternative proteins.
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How much will African swine fever impact poultry trade?

A global strategist with Rabobank will present at the 2019 Chicken Marketing Summit the latest data and economic outlook on how African swine fever will impact the global poultry meat trade.
A global strategist with Rabobank will present at the 2019 Chicken Marketing Summit the latest data and economic outlook on how African swine fever will impact the global poultry meat trade.
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How chicken will succeed in the digitized proteins market

A trio of speakers at the Chicken Marketing Summit will provide insight into a meat proteins market, in which consumers' choices are increasingly situation-specific and personalized.
Profitably winning the consumer’s food dollar in the meat category in 2019 and beyond will require new solutions that automate and personalize the marketing of food proteins to consumers. A four-part session at the 2019 Chicken Marketing Summit will deliver insights into how this transformation will impact the chicken industry’s products in the channels in which it competes.
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