News and analysis for the global poultry industry.

Chicken Marketing Summit News

WATT Global Media’s Chicken Marketing Summit, in partnership with the National Chicken Council, brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Learn more about the summit.



How research metrics are driving improvements in chicken welfare

Learn how choice research and selective breeding efforts are driving improvement.
At the 2021 Chicken Marketing Summit, a panel of animal welfare experts will discuss how third-party inspections and continuous improvement programs are improving bird welfare outcomes and the research and selective breeding efforts that will continue to drive improvement.
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