News and analysis on the global poultry
and animal feed industries.

Consumer Trends

Find the latest news, research and analysis on consumer trends in the poultry industry from WATT PoultryUSA, Poultry International and Egg Industry magazines



UK’s Noble Foods launches egg products foodservice brand

Adopting a new brand, The Great British Egg Co., for its foodservice division will help Noble Foods to raise visibility with clients and is part of a greater push into new product development.
UK company Noble Foods launches its first brand in the foodservice sector, bringing its foodservice offerings under one name helping to build recognition.
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Lawsuit alleges Beyond Meat, PETA sent unsolicited text messages

Plaintiff says they never opted in to messaging from the animal rights group or plant-based protein company.
The animal rights group, People for the Ethical Treatment of Animals (PETA), sent thousands of unauthorized, automated text messages to consumers on behalf of meat alternative company Beyond Meat, claims a class action lawsuit filed in California earlier this month.
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How COVID-19 could transform meat retail

Could safety fears push consumers towards e-commerce and automated shopping?
The COVID-19 pandemic has drastically changed how consumers shop, leading to increased sales of fresh chicken and turkey in retail stores and a growing demand for contactless delivery options. Will these changes influence future buying habits?
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COVID-19: Quick service transactions down 7% week of March 15

Chains close dining rooms in response to pandemic but continue to serve consumers with drive-thru and takeout.
Transactions at U.S. quick service restaurants declined 7% the week ending on March 15 as a greater number of people began working at home and practicing social distancing because of the COVID-19 pandemic, said the NPD Group.
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