News and analysis for the global poultry industry.

Consumer Trends

Find the latest news, research and analysis on consumer trends in the poultry industry from WATT PoultryUSA, Poultry International and Egg Industry magazines



New dietary guidelines, COVID-19 driving egg marketing

AEB’s new president and CEO explains how new dietary guidelines and their introduction are leveraged in marketing campaigns to boost egg consumption.
Egg marketing is always important and perhaps even more important as new recommendations related to eggs have surfaced and the pandemic continues to create havoc for some.
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Raised and Rooted

Taste determines success of plant-based proteins

Product acceptance is tied to developing a meat alternative that feels like the real thing.
New plant-based protein products better mimic the taste and texture of traditional animal proteins, which has helped drive consumer interest and sales of meat alternatives, said Harshal Kshirsagar, VP of R&D Alternative Proteins, Tyson Foods.
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