News and analysis on the global poultry
and animal feed industries.

Consumer Trends

Find the latest news, research and analysis on consumer trends in the poultry industry from WATT PoultryUSA, Poultry International and Egg Industry magazines

ARTICLES

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Happy Egg Co. receives kosher certification

Orthodox Union verifies Happy Egg products and its production comply with kosher law requirements
Products from The Happy Egg Co. received Kosher certification by the Orthodox Union (OU), the world's largest and most widely recognized kosher certification agency.
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McDonald’s: COVID-19 highlights need for better ag-tech

Advances in automation, robotics, blockchain and more will protect the supply chain against future challenges, wrote the brand’s chief supply officer for North America.
COVID-19 exposed vulnerabilities in the supply chain, highlighting the need for further innovation in the way poultry and meat is produced and processed, a McDonald’s executive wrote for CNN Business.
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Explaining sustainability could benefit livestock producers

With so much of the focus on animal welfare, the livestock industry could benefit from explaining why welfare and sustainability do not always go hand in hand
It would behoove poultry and livestock producers to come up with common measurements for "sustainability" and not just let activists do this.
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