News and analysis for the global poultry industry.

Consumer Trends

Find the latest news, research and analysis on consumer trends in the poultry industry from WATT PoultryUSA, Poultry International and Egg Industry magazines



KFC wants to make a big difference in Littles’ lives

Quick service chain shows its support for Big Brothers Big Sisters of America
It appears that at the present time, quick service restaurants in the United States are very focused on creating the best chicken sandwich possible. And while there is nothing wrong with that, it’s nice to learn that at least one is also giving back and making a difference in young people’s lives.
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ALDF sues USDA over poultry product label images

Animal Legal Defense Fund claims images used in poultry product labels don’t accurately portray how the animals are raised
The Animal Legal Defense Fund (ALDF) filed a lawsuit against the U.S. Department of Agriculture (USDA), alleging the agency allowed poultry producers to use images that did not accurately depict their production methods.
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How research metrics are driving improvements in chicken welfare

Learn how choice research and selective breeding efforts are driving improvement.
At the 2021 Chicken Marketing Summit, a panel of animal welfare experts will discuss how third-party inspections and continuous improvement programs are improving bird welfare outcomes and the research and selective breeding efforts that will continue to drive improvement.
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