News and analysis for the global poultry industry.

Consumer Trends

Find the latest news, research and analysis on consumer trends in the poultry industry from WATT PoultryUSA, Poultry International and Egg Industry magazines



5 steps to prepare to meet Better Chicken Commitment

As companies get closer to their purchase pledge deadlines, there are steps that should be started now, Compassion in World Farming says

Companies that have signed on with the Better Chicken Commitment can take these early steps, suggested by Compassion in World Farming, to better prepare to fulfill that pledge.

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Will consumers flock to Beyond Fried Chicken?

Industry analyst compares KFC product launch to release of Impossible Whopper.

The recent launch of Beyond Fried Chicken and similar foodservice offerings could inspire consumers to try alternative poultry for the first time, similar to the splashy release of the Impossible Whopper in 2019.

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