News and analysis on the global poultry
and animal feed industries.

Consumer Trends

Find the latest news, research and analysis on consumer trends in the poultry industry from WATT PoultryUSA, Poultry International and Egg Industry magazines


McDonald’s tests chicken sandwich with controversial ingredient

MSG is found in popular offerings from rivals Popeyes and Chick-fil-a.
McDonald’s began testing chicken sandwiches containing the controversial ingredient, monosodium glutamate (MSG), at more than 250 restaurants in Texas and Tennessee starting in December. Analysts say the move means the quick service brand is serious about becoming a serious contender in the chicken sandwich wars.
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Tyson launches Instant Pot meal kits

Designed to cook in 20 minutes, these fully prepped kits have everything you need for a meal, including Tyson 100% all-natural chicken made with no antibiotics ever, as well as long-grain rice and sauces.
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Butterball launches new Premium Snacking line

Over the past two years, Butterball emphasized a renewed focus on innovation in the turkey space with a newly created Innovation team to focus solely on new product development and identifying unmet consumer needs in the turkey space.
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Greenleaf Foods becomes sponsor of Montreal Canadiens

Plant-based protein products to be featured at professional hockey games
Greenleaf Foods, the Maple Leaf Foods subsidiary that specializes in plant-based protein products, has entered into a partnership with the Montreal Canadiens professional hockey team.
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Chick-fil-a tests new spicy chicken offerings

A ‘modified menu’ is now available at select restaurants in Charlotte and Arizona.
The battle of the fried chicken sandwiches got spicy this week. Quick service restaurant chain, Chick-fil-a, previewed a slimmed down menu and three spicy chicken products this week at select restaurants in Charlotte, North Carolina and Arizona.
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