News and analysis for the global poultry industry.

Consumer Trends

Find the latest news, research and analysis on consumer trends in the poultry industry from WATT PoultryUSA, Poultry International and Egg Industry magazines


VIDEO: Will chicken demand sag as pandemic wanes?

Demand for chicken was strong during the pandemic so far but it may decline as people return to pre-pandemic behaviors.
Mark Jordan, executive director of LEAP Market Analytics, examines chicken demand during the COVID-19 pandemic and weighs in on how the market might change after it ends.
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