News and analysis on the global poultry
and animal feed industries.

Consumer Trends

Find the latest news, research and analysis on consumer trends in the poultry industry from WATT PoultryUSA, Poultry International and Egg Industry magazines


Charlie Arnot

Why ESG is the future of sustainability for chicken brands

Learn more about how investors are increasingly using socially conscious factors to make funding decisions during a June 17 webinar.
Lenders and other major stakeholders are beginning to factor in sustainability and environmental, social and governance (ESG) concerns before making investment decisions about chicken brands.
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Supply chain issues put pressure on chicken prices

Uncertain consumers lead to a cautious Memorial Day holiday for some poultry buyers.
Memorial Day signals the traditional start of the summer grilling season, with meat and poultry promotions typically dominating the front page of grocery circulars around the country. This year, however, tight supply along with price inflation and continued social distancing measures created a very different marketplace and demand.
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How COVID-19 will change poultry consumption patterns

The disruptions caused by the novel coronavirus have accelerated trends already happening in the poultry market, but also added some new dimensions.
COVID-19 is changing what consumers are looking for when purchasing poultry meat and producers will need to understand these changes to survive.
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