News and analysis on the global poultry
and animal feed industries.
Broilers & Layers / North America / Business & Markets
on October 25, 2016

Fresh prepared food sales: Chicken is well positioned

A revolution occurring in fresh prepared foods in the supermarket could double chicken sales in the category in three to five years. Seizing the opportunity requires “activation” by chicken marketers.

Fresh prepared chicken is the poultry industry’s opportunity to tap into sales growth in the supermarket business that is “nothing short of spectacular,” according to food industry analysts speaking at the 2016 Chicken Marketing Summit.

Fresh prepared food sales in U.S. supermarkets totaled $10.8 billion, up 9.8 percent last year…

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