News and analysis for the global poultry industry.
Consumer Trends
on January 17, 2020

Could conscious capitalism transform the poultry industry?

New philosophy takes a holistic approach to running a business.

Throughout the 2000s, many consumers started caring less about specific brands and more about what a company stands for.

Today, nearly two-thirds (63%) of global consumers choose to buy goods and services from a company that shares their own values and beliefs, according to research from Accenture.


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