News and analysis for the global poultry industry.
Consumer Trends
on February 18, 2020

Novelty, curiosity fuel consumer interest in meat alternatives

Plant-based protein labels perceived as healthier, unless ingredient lists are included.

Consumer interest in trying new foods helped propel the popularity of plant-based proteins last year, according to a survey from the International Food Information Council (IFIC).

Nearly half (41%) of respondents gave this response, while 30% said curiosity drove them to try meat alternatives. Other popular responses included trying…

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