on February 18, 2020
Novelty, curiosity fuel consumer interest in meat alternatives
Plant-based protein labels perceived as healthier, unless ingredient lists are included.
Consumer interest in trying new foods helped propel the popularity of plant-based proteins last year, according to a survey from the International Food Information Council (IFIC).
Nearly half (41%) of respondents gave this response, while 30% said curiosity drove them to try meat alternatives. Other popular responses included trying…