News and analysis for the global poultry industry.
Consumer Trends
on May 11, 2020

3 ways brands can build trust with confused consumers

75% of consumers refuse to buy from a company that supports an issue contrary to their own belief.

Modern consumers want to buy from brands they trust, but they’re also overwhelmed with information about what kinds of products they should be buying.

“Consumers change their mind constantly – especially in the digital age. Every day, there’s a new recipe to try or a new thing to be…

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