on April 23, 2020
What marketers can learn from the chicken sandwich wars
Brands need unique voices to capture the attention of busy modern consumers.
Brands looking to replicate the viral success of the chicken sandwich wars shouldn’t be afraid to have fun and experiment with ad campaigns, said Steve Lerch, an expert in internet marketing and President of Story Arc Consulting.
Viral marketing fuels sales
American consumers were captivated last year when rival…