News and analysis for the global poultry industry.
Consumer Trends
on April 23, 2020

What marketers can learn from the chicken sandwich wars

Brands need unique voices to capture the attention of busy modern consumers.

Brands looking to replicate the viral success of the chicken sandwich wars shouldn’t be afraid to have fun and experiment with ad campaigns, said Steve Lerch, an expert in internet marketing and President of Story Arc Consulting.

Viral marketing fuels sales

American consumers were captivated last year when rival…

To view the full article, please register or login.