News and analysis for the global poultry industry.
Consumer Trends / Coronavirus
on July 15, 2020

July 4th: A big meat holiday even bigger amid COVID-19

Many families celebrated Independence Day by grilling rather than eating out.

So far, the 2020 pandemic-affected holidays have seen strong sales performances. Without exception, Easter, Mother’s Day, Father’s Day and Memorial Day boosted the elevated everyday demand even higher to achieve astounding gains versus year ago. Independence Day was no exception.

Meat prices were still elevated and several states tightened pandemic…

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