News and analysis on the global poultry
and animal feed industries.
Coronavirus / New Technologies / Consumer Trends
on July 31, 2020

McDonald’s: COVID-19 highlights need for better ag-tech

Advances in automation, robotics, blockchain and more will protect the supply chain against future challenges, wrote the brand’s chief supply officer for North America.

COVID-19 exposed vulnerabilities in the supply chain, highlighting the need for further innovation in the way poultry and meat is produced and processed, a McDonald’s executive wrote for CNN Business.

“Covid-19 isn't the first challenge we've faced as an industry, and it certainly won't be the last. We need…

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