News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on December 18, 2020

Flexibility key to poultry brand success in 2021

How companies can best connect to customers during uncertain times.

Brands need to be prepared to be flexible, agile and analytical to meet consumer demand post-pandemic in 2021.

“The most important thing is to have a view of the world – a model of how to do things – and be prepared to adjust quickly. All too often, people will…

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