News and analysis for the global poultry industry.
Consumer Trends / Coronavirus
on May 29, 2020

Increased at home cooking an opportunity for chicken retail

COVID-19 changed how – and where – consumers eat.

COVID-19 shifted the majority of consumer demand from foodservice to retail and with that change came a renewed interest in cooking from scratch.

“If you’re a chicken brand, think about the number of people who are now working and cooking more meals from home. Breakfast and lunch become much more…

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