Panera launches entry into chicken sandwich war
The new offerings will create more daypart versatility for the fast casual brand.
Panera Bread is set to debut the “Signature Take” and “Spicy Take” Chef’s Chicken Sandwiches on March 30.
"With Panera's new Chef's Chicken Sandwiches, we're launching an exciting new platform, that will delight our guests. This is no ordinary chicken sandwich," said Eduardo Luz, chief brand & concept officer, Panera…