Howard Helmer, the American Egg Board Goodwill Ambassador, will present demonstrations during the first week in August at consumer and food programs in Mexico, according to a release by the USAPEEC.

He will conduct cooking demonstrations for chefs and representatives of the restaurant trade in Mexico City, Cancun and Acapulco. Helmer, deemed “The Omelet King,” has a broad following in Mexico. His previous visit was jointly funded by the USAPEEC and the UNA, the Mexican Poultry Producers Association.

The USAPEEC will also promote whole eggs and egg whites in frozen, dried and liquid form. For further information regarding the seminar series, contact the USAPEEC Mexico Marketing Manager Alma Lilia de Leon.