Wendy’s introduces new Classic Chicken Sandwich

Wendy’s has a new addition to the viral chicken sandwich wars, promising that the Classic Chicken Sandwich is “crispier, juicier and so packed with flavor that, upon first taste, it’ll be an instant classic.”

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(Wendy’s)
(Wendy’s)

Wendy’s has a new addition to the viral chicken sandwich wars, promising that the Classic Chicken Sandwich is “crispier, juicier and so packed with flavor that, upon first taste, it’ll be an instant classic.”

The sandwich features a premium all-white meat chicken breast layered with mayo, a slice of tomato, lettuce and pickles on a premium toasted bun. It sells for $4.99 and is also offered as a part of the quick service brand’s 2 for $5 deal.

The Classic Chicken Sandwich is available via drive-thru, contactless pickup via mobile order or through delivery with Grubhub, DoorDash, Grubhub, Uber Eats and Postmates.

"We can't wait for our fans to get their hands on the New Classic Chicken Sandwich which has the perfect crunch from breading and pickles paired with the juiciness and flavor of the fillet," said Carl Loredo, Chief Marketing Officer for The Wendy's Company, said in a statement.

"The Classic joins what customers have already come to know and love in spice and taste from Wendy's via our Spicy Chicken and Pretzel Bacon Pub Chicken Sandwiches."

Wendy’s also announced that they plan on using the new-and-improved Classic fillet across their entire chicken sandwich lineup, including the Bacon Jalapeno Chicken Sandwich, Asiago Ranch Chicken Club or the new Pretzel Bacon Pub Chicken Sandwich.

Renewed focus on chicken

Wendy’s and many other quick service restaurant chains have been increasingly focused on launching a premium chicken offering since the launch of the Popeyes chicken sandwich in August 2019. That sandwich quickly sold out, resulting in a viral Twitter war as brands competed for the best chicken sandwich.

In May, KFC tested a ‘20% larger’ premium chicken sandwich in Florida, while Golden Chick added the Big & Golden Chicken Sandwich to its menu in June. In addition, Big Boy temporarily – and controversially – replaced its iconic mascot to promote the new Dolly Chicken Sandwich in July. Most recently, Church’s Chicken launched the Church’s Chicken Sandwich.

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