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Chicken Marketing Summit News: Page 3
Chicken Marketing Summit News
Wayne-Sanderson Farms wins 2023 Chicken Marketer of the Year
Wayne-Sanderson Farms helped cost-conscious consumers save money, be more creative in their cooking and reduce food waste with the launch of its innovative Search By Ingredient tool.
Brand Insights
Tools for efficient crop and seed applications
New Leader Manufacturing
Learn how New Leader Manufacturing is providing solutions for cover crop and seed applications, and reducing waste for farms.
Chicken Marketing Summit News
Value, taste and health outweigh price for chicken purchases
Chicken is positioned to satisfy Gen X and Millennials as they assume the grocery buying power.
Chicken Marketing Summit News
How macroeconomic trends impact chicken consumption
Historic rates of inflation and the rise of Generation Z are expected to significantly impact consumer behavior and chicken demand in 2023.
Chicken Marketing Summit News
12 chicken consumption trends that will stick
Separate the must-dos from the must-skips.
Hens and Trends
Why is there no chicken offered on Popeyes ‘girl dinner?’
Meredith Johnson: The quick service restaurant hopped on the viral dinner trend but failed to include its most popular menu item.
Chicken Marketing Summit News
Understanding the sustainable chicken consumer
Sustainability continues to grow in importance for the modern chicken consumer. However, other factors, including rising prices and welfare practices, also play a role in purchasing decisions. With consumer demand shifting rapidly – and competing values shaping purchasing decisions – how can marketers best engage with consumers?
Chicken Marketing Summit News
3 consumer trends impacting the future of chicken
Consumer habits, behaviors and desires change rapidly and it can be difficult to tell the difference between a long-lasting trend and a passing fad.
Chicken Marketing Summit News
Inflation to drive chicken consumer behavior in 2023
Inflation is expected to be one of the biggest macroeconomic trends impacting chicken consumption this year.
Chicken Marketing Summit News
Is HPAI in commercial poultry here to stay?
The current H5N1 strain of highly pathogenic avian influenza (HPAI) is now found in wild birds in North and South America, Europe, Asia and Africa and has caused record losses of domestic poultry in Europe and North America.
Poultry Tech Trends
What Do Good Foods’ bankruptcy means for sustainable chicken
Are chicken consumers souring on sustainability?
Consumer Trends
Rabobank: Plant-based should rethink meat-mimicking strategy
The plant-based movement should focus less on mimicking the taste, texture and mouthfeel of meat and more on nutrition and clean ingredients to reach consumers, according to a new report from Rabobank.
Consumer Trends
How to prepare for chicken retail’s digital revolution
Consumers want the flexibility to make purchases anytime, anywhere.
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