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Chicken Marketing Summit News: Page 4
Consumer Trends
Rabobank: Plant-based should rethink meat-mimicking strategy
The plant-based movement should focus less on mimicking the taste, texture and mouthfeel of meat and more on nutrition and clean ingredients to reach consumers, according to a new report from Rabobank.
Brand Insights
Tools for efficient crop and seed applications
New Leader Manufacturing
Learn how New Leader Manufacturing is providing solutions for cover crop and seed applications, and reducing waste for farms.
Consumer Trends
How to prepare for chicken retail’s digital revolution
Consumers want the flexibility to make purchases anytime, anywhere.
Chicken Marketing Summit News
Why chicken wins with cost-conscious consumers in 2023
Value plays an important role in purchasing decisions.
Consumer Trends
Chicken Marketing Summit focuses on the value of chicken
Rising food prices and inflationary concerns mean that cost-conscious consumers are looking to stretch their dollars further in 2023. This places chicken in a unique position. Learn how to best position chicken as the protein at the center of the place for value-driven consumers.
New Technologies
Wendy’s brings generative AI to the drive thru
Wendy’s will partner with Google Cloud to trial an artificial intelligence (AI) chatbot to take orders at the drive thru.
Chicken Marketing Summit News
Chicken retail, foodservice adapt to rising food costs
Consumer worries about volatile gas and energy prices, higher food prices and a potential recession are disrupting the status quo for chicken foodservice and retail. Many brands are turning to new technologies and innovative promotions to streamline operations and upgrade the shopper experience.
Consumer Trends
Chicken sandwiches, TV ads fuel Wingstop first quarter sales
A popular chicken sandwich and an increased focus on ad spots during sport events propelled Wingstop to a 20.1% increase in same-store sales during the first quarter ending April 1, company president and CEO Michael Skipworth said during a call with investors.
Consumer Trends
Focus on consumer segmentation to improve chicken marketing
Sustainability continues to grow in importance for the modern chicken consumer. However, other factors, including rising prices and welfare practices, also play a role in purchasing decisions. With consumer demand shifting rapidly, how can marketers best engage with consumers?
Poultry Future
Deadline for Chicken Marketer of the Year extended to May 12
To give chicken marketers and sales more time to put the finishing touches on their world-class entries, the Chicken Marketing Summit is thrilled to announce that the deadline for the Chicken Marketer of the Year award has been extended to May 12.
Consumer Trends
Are plant-based proteins too focused on mimicking meat?
The meat alternative sector is letting down consumers by exclusively targeting ways to replicate the taste, texture and mouthfeel of consumers and other proteins.
Chicken Marketing Summit News
High beef prices drive more foodservice to chicken
A growing number of foodservice chains are positioning chicken over beef as the star of their menus.
Consumer Trends
Post Malone: Rapper, singer, Raising Cane’s designer?
Post Malone may be best known as a rapper, singer and producer, but his latest collaboration is a bright pink Raising Cane’s.
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