Wienermobile name returns after brief absence

The iconic vehicle had been known as the Frankmobile for the past several months.

Roy Graber Headshot
The Oscar Mayer Wienermobile
The Oscar Mayer Wienermobile
Courtesy Kraft Heinz Company

After a brief name change, the Oscar Mayer Wienermobile moniker is back.

“It’s been a franktastic summer! But like you, we missed this BUNderful icon. Help us welcome back the Wienermobile,” Oscar Mayer, a subsidiary of the Kraft Heinz Company, posted on Instagram.

In May, the company announced that it was changing the name of the literal and figurative marketing vehicle to the Frankmobile. At the time, Oscar Mayer said the new name “pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever.”

But the company indicated that the name change might only be temporary.

“The Frankmobile is a name we're trying out to see if it cuts the mustard with our fans,” a Kraft Heinz spokeswoman said in May. “All six Wienermobiles are now Frankmobiles and are hitting the hot dog highways this summer to spark miles of smiles and unite fans around a love of meat.”

The decision to change the name back to Wienermobile was embraced by Instagram users.

One person commented: “Frankly, it’s the right decision. Viva la Wiener!!”

Another said: “Welcome back old friend!”

There were also those who were not surprised by the decision. “Frank-ly speaking, it was destined to happen,” another user posted.

The Oscar Mayer Wienermobile, according to Wikipedia, has a history that dates back to 1936, with that vehicle being created by Carl G. Mayer, nephew of the man whose name the company bears. That original Wienermobile was scrapped for metal in the 1940s to aid the United States Army during World War II, but the Wienermobile made a comeback in the 1950s.

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