News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on August 24, 2020

Wendy’s wins COVID-19 era chicken breakfast war

The daypart has been one of the hardest hit foodservice segments during the pandemic.

Wendy’s breakfast – introduced earlier this year – generated major revenue for the brand during the COVID-19 pandemic.

Same-store sales for the quick-service restaurant (QSR) chain fell 14.1% in April but showed a 5.1% and 8.2% growth in June and July. Breakfast represented 8% of systemwide sales in July.

The…

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