Consumers invested in animal welfare, but knowledge is limited
Animal welfare remains on the public agenda, but a lack of consumer understanding around livestock production means actual concerns are very broad.
The Global Animal Partnership (GAP), Animal Welfare Approved (AWA) and Certified Humane are just a handful of animal welfare certifications on the market, and McDonald's and Tyson Foods are among the major brands with public positions on the issue.
All of this engages the 18% of U.S. consumers motivated to…
Read the full article in Feed Strategy July 2019