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News and analysis on the global poultry
and animal feed industries.
Antibiotic-Free Meat / Feed Mill Management / Livestock Feed Manufacturing / Animal Feed Safety
on July 2, 2019
Consumer Trends

Consumers invested in animal welfare, but knowledge is limited

Animal welfare remains on the public agenda, but a lack of consumer understanding around livestock production means actual concerns are very broad.

The Global Animal Partnership (GAP), Animal Welfare Approved (AWA) and Certified Humane are just a handful of animal welfare certifications on the market, and McDonald's and Tyson Foods are among the major brands with public positions on the issue.

All of this engages the 18% of U.S. consumers motivated to…


Read the full article in Feed Strategy July 2019