Tyson shares the love with heart-shaped chicken nuggets

To help those people looking for the perfect Valentine’s Day gift for their loved ones, Tyson Foods is bringing back Nuggets of Love for retail distribution throughout the U.S.

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(Tyson Foods)
(Tyson Foods)

To help those people looking for the perfect Valentine’s Day gift for their loved ones, Tyson Foods is bringing back Nuggets of Love for retail distribution throughout the U.S.

Available for a limited time, these heart-shaped chicken nuggets are a heartfelt way to celebrate the holiday with sweethearts, friends and family, according to a blog on the company’s website.

“If the way to one’s heart is really through the stomach, then Nuggets of Love are must-have this year. There’s no better way to celebrate the season of love than with a heart-shaped chicken nugget,” said Colleen Hall, senior director of marketing at Tyson brand. 

“That’s why we’re making it easier than ever for fans to get their hands on these heart-shaped nuggets with expanded distribution nationwide.”

Nuggets of Love are pre-cooked, lightly breaded chicken nuggets made of 100% white meat raised with no antibiotics ever.

For fans wanting additional Valentine’s Day inspiration, the Tyson Brand Instagram page will share a variety of Valentine’s-inspired cards. (My favorite so far – which in fairness could be influenced by the -5 ℉ windchill outside – is “My perfect partner warms my heart and preheats the oven.”)

More opportunities for holiday-themed nuggets

Tyson has a history of holiday-themed chicken nuggets. To celebrate Halloween 2022, the company released Tyson Spooky Nuggets, shaped like pumpkins, bats and ghosts. At the time, my colleague called the lack of a national rollout a missed opportunity, explaining that “kids love their nuggets, and especially those that come in fun shapes. And let’s be honest, a lot of adults do too.”

In addition, ThanksNuggets, made by Perdue Farms, combined all the flavors of Thanksgiving into drumstick- and turkey-shaped nuggets.

I agree and although there are plenty of examples of holiday marketing gone wrong – I’m talking about KFC Germany's poorly thought out Kristallnacht promotion – there are lots of opportunities for holiday- and seasonally-themed nuggets.

I hope this is something that we continue to see for future holidays. 

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