News and analysis on the global poultry
and animal feed industries.

Antibiotic-Free Meat

Discover the latest antibiotic-free meat production news, analysis and research based on producer and consumer perspectives covering marketing, regulations and science from the editors of WATT PoultryUSA, Poultry International, Egg Industry and Feed Strategy magazines. Register for free to access premium content.

ARTICLES

Chick-fil-A completes NAE chicken transition

Company earlier pledged to serve only chicken raised without antibiotics by the end of 2019, and met that goal early
Chick-fil-A has reached its goal to serve no antibiotics ever (NAE) chicken in all U.S. restaurants.
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Wayne Farms grows and diversifies in changing market

The country’s seventh-largest poultry company is embracing antibiotic-free, marketing enhanced-welfare birds and launching new brands.
Wayne Farms, one of the country’s largest poultry companies, is changing quickly to meet what it anticipates will be consumer demands of the future.
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Antimicrobial use in US broilers, turkeys down dramatically

USPOULTRY releases first-ever report of antimicrobial use in U.S. broiler and turkey production
U.S. Poultry & Egg Association announces the release of the U.S. poultry industry’s first-ever report quantifying antimicrobial use on broiler chicken and turkey farms. The new report shows dramatic reductions of turkey and broiler chicken antimicrobial use over a five-year timeframe.
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Gene editing could alleviate ASF’s impact on industry

Pork industry experts say US needs acceptance and regulatory framework for gene editing
A proper regulatory framework for gene editing in U.S. livestock would have multiple benefits, pork industry leaders say, and key among those benefits is it could introduce pigs that are resistant to diseases such as African swine fever.
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Nutrition

Nutritional strategies for piglet diets without zinc oxide

While there is no direct replacement, promotion of gut health and immunity helps prevent diarrhea.
The pig industry is facing the challenge of production without zinc oxide. Therefore, strategies need to be found to prevent diarrhea and optimize growth, in order to protect producers' bottom line. Ingredients, diet formulation and additives can be used to support gut health and immunity, to naturally help prevent diarrhea at weaning.
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Consumer Trends

Consumers invested in animal welfare, but knowledge is limited

Animal welfare remains on the public agenda, but a lack of consumer understanding around livestock production means actual concerns are very broad.
Animal welfare is on the public agenda, and with a plethora of certifications and major brand commitments in place, industry is responding. But very few consumers fully understand the ins and outs of livestock farming and so most animal welfare concerns remain broad.
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Foster Farms promotes free-range chicken products

‘Feels Good to Be Free Range’ campaign from Foster Farms makes free-range chicken widely available to west coast consumers
Foster Farms has launched "Feels Good to Be Free Range" digital ad campaign, which promotes the company’s free-range chicken products that are available to millions of West Coast consumers.
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